The Beach at Jumeirah Beach Residence is a retail complex constructed on the actual beach in front of JBR by Meraas Holding, a company owned by Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai. The development, comprising four distinct plazas, occupies the bulk of the beachfront between the Hilton and Sheraton hotels and houses a number of levels of parking as well as seventy retail and food and beverage outlets, alongside entertainment facilities.
Jumeirah Beach Residence (also known as JBR) is a 1.7 kilometres (1.1 mi) long, 2 square kilometres (0.77 sq mi) gross floor area waterfront community located against the Persian Gulf in Dubai Marina in Dubai, United Arab Emirates. It is a residential development and contains 40 towers (35 are residential and 5 are hotels). JBR can accommodate about 15,000 people, living in its apartments and hotel rooms. The Project has 6,917 apartments, from 900 sq ft (84 m2) studios to 5,500 sq ft (510 m2) penthouses. JBR has a total of six residential blocks, Shams, Amwaj, Rimal, Bahar, Sadaf and Murjan (in order from east to west). JBR is within walking distance to Dubai Marina, Dubai Tram and Dubai Metro.